Saint Laurent has just unveiled its Summer 2025 campaign “An Ordinary Day”, lensed by British photographer Martin Parr. The collection showcases vibrant, high-saturation visuals that reinterpret the brand’s everyday elegance. Featured pieces include the new Bea leopard-print tote, Jamie shopping bag, and heart-shaped evening clutch, adding playful sophistication to daily styling.
· Bea Leopard-Print Tote ·
The new Bea leopard-print bag transforms into a stylish “market tote”, casually filled with fresh produce. Crafted from calf hair with lambskin lining, its adjustable side ties allow for expanded or folded silhouettes. Also available in bohemian rope-weave, vintage-inspired suede, and buttery-soft deerskin variations.
· Le 5 À 7 Shoulder Bag ·
The Le 5 À 7 comes in raspberry pink, midnight blue, regimental red, and other hues. Its grained calfskin body features matching suede lining and a pale bronze YSL Cassandre clasp. The name references the French “5 to 7” evening hours symbolizing post-work relaxation.
· Jamie Tote ·
Inspired by silk dust bags, the Jamie tote features quilted nappa leather with Rive Gauche Carré patterning. Adjustable drawstrings create versatile silhouettes, while the Le Maillon chain strap adds elegance. Available in classic black, vintage white, and suede variations.
· Heart Evening Clutch ·
The heart-shaped clutch features sculpted brass with YSL Cassandre emblem and kiss-lock closure. Since 1962, the “Cœur” motif has been central to YSL designs – originally a ruby heart pendant created by jeweler Roger Scemama, which Yves Saint Laurent considered his talisman.