FENDI Spy Bag Makes a Grand Comeback: Millennial Retro Revival

by Anya Petrova
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New Arrival | FENDI Spy Bag Makes a Grand Comeback: Millennial Retro Revival

July 4, 2025

To celebrate its centennial anniversary, the FENDI Spy Bag officially returns in the Fall/Winter 2025 Centennial Collection. The new iteration maintains the signature metal-framed secret compartment and hobo silhouette of the original, with luxurious materials like glossy leather, shearling, and eel skin highlighting its soft structure, while the twisted handles add a touch of vintage elegance.

FENDI Spy Bag 2025

The FENDI Spy Bag was designed by Silvia Venturini Fendi in 2005, cleverly blending hobo and messenger bag silhouettes, quickly becoming one of the most iconic It Bags of the millennium. The name “Spy” comes from the bag’s concealed feature—a hidden compartment framed by curved metal beneath the flap, accessible through a discreetly placed clasp.

“I particularly love this secret compartment design because handbags are where we keep our most personal items—they’re like an extension of ourselves. You can understand a person by looking inside their bag. We all have things we want to keep to ourselves, and that was my inspiration for this hidden pocket.”
—Silvia Venturini Fendi

FENDI 2005 campaign
FENDI 2005 campaign
FENDI Spring/Summer 2005 Campaign
Sofia Vergara with FENDI Spy Bag

Sofia Vergara

Bella Hadid with FENDI Spy Bag

Bella Hadid

The revived FENDI Spy Bag celebrates the brand’s enduring heritage and creative spirit. The new collection retains its iconic hidden compartment design, with the compact hobo silhouette staying true to authentic millennial style. Luxurious soft materials showcase exquisite leather craftsmanship, while the elegant twisted handles exude vintage charm. The leather tassels add a playful finishing touch—every detail reflects FENDI’s understanding of feminine uniqueness.

FENDI 2025 Spy Bag
FENDI 2025 show
FENDI 2025 show
FENDI 2025 show
FENDI 2025 show
FENDI Fall/Winter 2025 Fashion Show

The new FENDI Spy Bag will be available starting July 17, 2025, in two sizes—regular and small. The regular size is perfect for shoulder wear and features D-rings for accessories, while the small version is ideal for hand-carrying and comes with a detachable, adjustable strap for shoulder or crossbody wear.

FENDI Spy Bag colors
FENDI Spy Bag colors
FENDI Spy Bag colors
FENDI Spy Bag colors

The color palette focuses on neutral tones with fresh pastel accents. The glossy leather version comes in chocolate brown, deep honey, and black, with the small size also available in muted pastel pink, mint green, and lemon sorbet. The shearling version features earthy tones like truffle brown and beige, while the eel skin version offers olive green or burgundy Pequin stripes. Special editions include a herringbone mink-trimmed version and a cream-colored astrakhan embroidered version, further showcasing exquisite fur craftsmanship.

· Fashion Look ·

Celebrity with FENDI Spy Bag
Celebrity with FENDI Spy Bag
Tang Yan
Alba Rohrwacher with FENDI Spy Bag

Alba Rohrwacher

Awar Odhiang with FENDI Spy Bag

Awar Odhiang

Aubrey Plaza with FENDI Spy Bag

Aubrey Plaza

Rita Ora with FENDI Spy Bag

Rita Ora

Matilda De Angelis with FENDI Spy Bag

Matilda De Angelis

Kelly Rowland with FENDI Spy Bag

Kelly Rowland

VOGUE Italia feature
©VOGUE Italia

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