This J’ADIOR bag is an artisanal piece from Dior’s Fall/Winter 2018 collection. Creative director Maria Grazia Chiuri continues her expression of feminine power through craftsmanship—combining wool weaving, bead embroidery, and oceanic motifs into a mesmerizing art piece with rich blue hues and intricate details.
The J’ADIOR Bag
J’ADIOR was Maria Grazia Chiuri’s first handbag design as Dior’s creative director, debuting in the Spring/Summer 2017 collection. The name plays on the French word “j’adore” (“I adore”), modified with the brand name for a bold declaration of love.
Maria Grazia Chiuri
Creative Director, Christian Dior Women’s Wear
- Born1964
- NationalityItalian
- EducationIstituto Europeo di Design
- Previous RolesValentino Creative Director (1999-2016), Dior (2016-Present)
The name also nods to Dior’s J’adore perfume (launched in 1999), celebrating female authenticity—a theme Chiuri expands through feminist designs while honoring the brand’s heritage.
Right: J’ADIOR Bag, Dior SS 2017 Show
Oceanic Embroidery
Reviving Dior’s 1960s craftsmanship, Chiuri blends thread and bead embroidery to depict a vibrant underwater world on the J’ADIOR bag.
“This season, I wanted to showcase the power of female craftsmanship. I spent two months researching how to merge lace, embroidery, and patchwork with design—even weaving wool to mimic leather.”
Delicate wool mimics ocean waves, while embroidery and beads create marine motifs—mermaids dancing among seaweed, seahorses weaving through coral. Geometric patterns on the sides add depth, making it perfect for a day at the aquarium.
The J’ADIOR Handle
A bronze metal “J’ADIOR” plaque is riveted onto a black leather handle with double stitching. The wide strap ensures a secure grip, while the bold lettering makes a statement of confident elegance.
How to Wear It
The bag features Dior’s signature elements, including a bronze chain engraved with “CD” for a luxe, vintage touch.
Adjust the chain for shoulder, handheld, or crossbody wear—perfect for both elegant and casual styles.
Handle with care—the delicate beading and embroidery can snag easily.
What Fits Inside?
A simple magnetic clasp reveals a black leather interior with smart compartments.
The front slim pocket (with a gold-stamped logo) fits a phone, while two card slots hold essentials like IDs or cards.
A flap pocket at the back securely stores valuables like rings or passports.
Fits: 1 iPhone, a sunglasses case, compact, perfume, and AirPods. Avoid overstuffing to maintain the bag’s shape.
· Fashion Look ·
As Dior’s first female creative director and a vocal feminist, Maria Grazia Chiuri redefines the Dior woman—chic, bold, and unapologetically expressive.
Dior J’ADIOR Embroidered Flap Bag
- DesignerMaria Grazia Chiuri
- Dimensions25cm L x 16.5cm H x 6.5cm W
- Weight830g
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