Saint Laurent has just unveiled its Summer 2025 campaign “An Ordinary Day”, lensed by British photographer Martin Parr. The collection bursts with high-saturation colors and visually striking compositions that reimagine the “YSL everyday”. Featured pieces include the new Bea leopard tote, Jamie shopper, and heart-shaped evening bag, adding vibrant accents to these daily narratives.
· Bea Leopard Tote ·
The new Bea leopard-print bag becomes a model’s “grocery tote”, filled with fresh produce for a chic yet relatable look. Crafted from cow hair leather with lambskin lining, its adjustable side ties allow the bag to expand or fold flat. Also available in woven rope for vacation vibes, suede for retro flair, and ultra-soft deerskin versions.
· Le 5 À 7 Small Bag ·
The LE 5 À 7 shoulder bag comes in raspberry pink, midnight blue, legion red, barley green, and vintage white. Made from grained calfskin with suede lining, it features a pale bronze YSL Cassandre clasp. The name references the French “5 to 7” evening hours for post-work relaxation, exuding effortless elegance.
· Jamie Shopper ·
Inspired by silk dust bags, the Jamie shopper features quilted Napa leather with Rive Gauche Carré check patterns. The bronze YSL Cassandre logo and Le Maillon chain straps complement its drawstring-adjustable silhouette. Available in small and regular sizes, with classic black/gold, vintage white, wine red, light musk, and golden leaf suede options.
· Heart Evening Bag ·
The heart-shaped evening bag features hammered brass construction with YSL Cassandre embossing. Its kiss-lock closure nods to YSL’s heritage – since 1962, the “Cœur” motif has appeared in accessories, originating from a ruby heart pendant designed by Roger Scemama for Yves Saint Laurent’s debut show, which he considered a talisman.
